In case you were questioning if the  90s/ early 2000s revival is back in the fashion world, you can now solidify your answer to a 'yes' thanks to Juicy Couture. According to the Racked.com, America's favorite track suits are back for it's second debut. The sweatpants became a coveted item of wealth thanks to Juicy back in the early 2000's thanks to our favorite celebrities Lindsay Lohan, the Kardashians, and Paris Hilton. They were a symbol of wealth for woman in America while also creating the revolution of athletic wear.


Flash forward to 2016 were almost every celebrity from Kate Hudson to Carrie Underwood have their own athletic line. What was once seen as a fashion faux-pas of wearing your exercise clothes outside of the gym has become a new demographic of shoppers; and we have Juicy to thank for this.
With gym memberships increasing in America yearly, businesses such as Old Navy, H&M, and Forever 21 branched into new territories allowing for the creating of stores such as Atheltica and Lululemon to be as successful as they are today.


So why bring back the old tracksuit?  According to Fashion Director of ready-to wear of Bloomingdales, Brook Jaffe, Juicy's infamous velvet is the antidote to "elevating casual sportswear" Jaffe said to WWD. The question of if the infamous track suits will regain its popularity is still in question to consumers, but for big chain retailer  Bloomingdale's there is no doubt that the tracksuit will succeed."Juicy was the originator of the ath-leisure, a trend that resonates with our customers and has a strong presence in our fall 2016 assortment" Jaffe added. The line is expected to debut at retail stores this July and can now be seen on social media with the hashtag #trackisback.



Will you be purchasing a Juicy Couture tracksuit?


Until next time,